Market Development and Export Promotion : Know your Kaapi – Let The Cups Speak: A cup quality evaluation Program & Flavour of India, the fine cup award

Know Your Kaapi is a nationwide coffee quality evaluation program run by the Coffee Board of India under the Ministry of Commerce and Industry. The initiative aims to improve the quality standards of Indian coffee and make it more competitive in national and international markets. Through cup quality assessments and flavor evaluations, the program helps coffee producers understand and enhance their product quality. This is part of India's broader export promotion efforts to strengthen the coffee industry.