Marketing Assistance Scheme

The Marketing Assistance Scheme is a Karnataka state initiative that empowers Scheduled Caste (SC) leather artisans by helping them sell their products through Lidkar Leather Emporia under the Lidkar brand. The scheme protects artisans from exploitation by middlemen and ensures regular purchase of their leather products based on market demand. It is managed to support traditional leather craftspeople and strengthen their livelihoods through organized marketing channels.